At Pivoine Web Studio, I believe that we can make a difference with our business, in order to help minimize ours and our customers' environmental impact.
When we think of environmental polluters we often think of the aviation industry, the fashion industry, but we do not necessarily think of the impact that the Internet has on the planet.
However, the internet industry consumes huge amounts of energy
- The backbone of the Internet are data centers that contain millions of large servers, stacked on top of each other and operating 24/7.
- These servers are extremely power hungry and to make sure they don't overheat and fail, they are blown out with low temperature air all day.
- Data centers around the world all draw power from the power grid on which they depend. And as you know, most of the energy in our power grids is produced by polluting sources that emit carbon dioxide (CO2).
- In 2012, there were 500,000 data centers worldwide. There are now more than 8 million data centers in the world, an increase of 16 in 7 years.
- The Internet is the fastest growing polluting industry and it will eclipse all other industries in terms of global pollution. Today, data centers represent 2% of global CO2 emissions, or as much as the AERONAUTICAL INDUSTRY.
- Data center pollution is expected to reach 14% of global carbon emissions, as much as the United States of America, by 2040.
This is a huge problem and it is only getting worse. This is why I decided to take concrete actions to minimize the energy consumption of my websites:
A. I host my clients' websites on environmentally friendly platforms
I decided to work with GreenGeeks and Infomaniak. They are the main providers of eco-friendly accommodation in Europe. These platforms have been designed with maximum use, without waste of resources and with green energies. You can feel good about making a difference by hosting on an eco-friendly platform.
Infomaniak is the Swiss leader in responsible hosting. The electrical energy used by the company to power its data centers and offices uses 100% renewable energy (40% green energy and 60% hydropower). In addition to this, they have implemented an environmental policy at several levels: Datacenters, mobility, purchasing, waste management and social responsibility.
GreenGeeks has been recognized by the United States Environmental Protection Agency since 2009 as a Green Power Partner. For every amperage they draw from the grid, they buy 3 times more energy from renewable sources through the Bonneville Environmental Foundation. This means that the sites hosted in this service are “CO2 reducers”. Finally, even though it is an American company, I use their data center in Amsterdam, so that the servers are closer to my client's customers, so energy takes less distance to travel. Here is a short video that explains how they work:
B. I donate part of the profits of each website project to the association HUMY, an NGO committed to the preservation of primary forests in South America and Africa.
I support their project to create a nursery and plant 10,000 trees in Colombia (where I am from!). Here is a video (in Spanish with subtitles) on the project and the efforts of the association and the local population to safeguard the Colombian "páramos". Each donation is equivalent to 5 native trees that will be planted next year in this fragile ecosystem.
Even if you don't ask for my services, I wholeheartedly invite you to support this great initiative here:
C. I create my clients' sites taking into account the best practices shared by the organization SustainablewebDesign.org and the book Sustainable Web Design. In particular:
- By optimizing the design in order to limit the number of images and content; less is more is my philosophy.
- By optimizing the weight of the images and the loading speed;
- By optimizing the user experience so that they find what they need on site as quickly and efficiently as possible.
- I will never send mass mailings (newsletters). Even if it is a tool widely used as a marketing tool (Every day, 288 billion emails are sent around the world according to LCI). Each mailing is equivalent to leaving a light bulb on for 24 hours. So multiply that for the number of unnecessary emails you receive each day, you will be shocked!
- All our procedures are paperless, from the estimate to the invoicing, I do not print anything! Even my business cards are made with stamps at the request of each future customer.