At Pivoine Web Studio we believe that we can make a difference with our business, in order to help minimize ours and our customers' environmental impact.
When we think of environmental polluters we often think of the aviation industry, the fashion industry, but we don't necessarily think of the impact the Internet has on the planet.
However, the internet industry consumes huge amounts of energy
- The backbone of the Internet are data centers that contain millions of large servers, stacked on top of each other and operating 24/7.
- These servers are extremely power hungry and to make sure they don't overheat and fail, they are blown out with low temperature air all day.
- Data centers around the world all draw power from the power grid on which they depend. And as you know, most of the energy in our power grids is produced by polluting sources that emit carbon dioxide (CO2).
- In 2012, there were 500,000 data centers worldwide. There are now more than 8 million data centers in the world, an increase of 16 in 7 years.
- The Internet is the fastest growing polluting industry and it will eclipse all other industries in terms of global pollution. Today, data centers represent 2% of global CO2 emissions, or as much as the AERONAUTICAL INDUSTRY.
- Data center pollution is expected to reach 14% of global carbon emissions, as much as the United States of America, by 2040.
This is a huge problem and it is only getting worse. This is why we have decided to put in place best practices to minimize the energy consumption of our websites:
A. We host our websites on an environmentally friendly hosting platform
We decided to work with GreenGeeks, recognized by the United States Environmental Protection Agency since 2009 as a Green Power Partner. For every amperage they draw from the grid, they buy 3 times more energy from renewable sources through the Bonneville Environmental Foundation. This means that the sites hosted in this service are “CO2 reducers”. Finally, even if it is an American company, we use their data center in Amsterdam, so that the servers are in European territory and that the necessary energy takes less time to circulate. Here is a short video that explains how they work:
B. We donate part of the profits of each website project to the association HUMY, an NGO committed to the preservation of primary forests in South America and Africa.
We are supporting their project to create a nursery and plant 10,000 trees in Colombia (where I am from!). Here is a video (in Spanish with subtitles) on the project and the efforts of the association and the local population to safeguard the Colombian "páramos".
Even if you don't ask for my services, I wholeheartedly invite you to support this great initiative here:
C. We create our sites taking into account the best practices shared by SustainablewebDesign.org and by Tom Greenwood, on his book Sustainable Web Design. In particular:
- By optimizing the design in order to limit the number of images and content;
- By optimizing the weight of the images and the loading speed;
- By optimizing the user experience so that they find what they need on site as quickly and efficiently as possible.
- All of our procedures are paperless, from quoting to invoicing, we don't print anything! Even our business cards are made with stamps at the request of each potential customer.